Promax|BDA Announces VIP Line-Up of Entertainment Executives for Unprecedented Roundtable Discussion at June Event

Los Angeles, CA (PRWEB) May 5, 2009 -- Promax|BDA (http://www.promaxbda.org), the leading global association for marketing, promotion and design professionals in the entertainment industry, announced today that it will kick off the 54th annual conference on June 16 by bringing together some of the highest level executives in entertainment to take part in a first-of-its-kind "Media Leaders Summit" Promax|BDA panel discussion. CNN's Ali Velshi, the face of the network's lauded economic crisis coverage, will also address attendees on how to overcome the current economic challenges facing the industry.

The "Media Leaders Summit" discussion will focus on new technologies, evolving business trends, and the crucial role that marketing and promotion play in the monetization of media. Bonnie Hammer, President of NBC Universal Cable, Judy McGrath, Chairman & CEO of MTV Networks, Rich Ross, President of Disney Channels Worldwide, and Jeff Shell, President of Comcast Programming Group will lead a lively exchange about the state of the industry. This panel will be a unique opportunity for attendees to benefit from industry leaders' expertise and unique points of view.

"The rapid changes in the media landscape and economic difficulties we are currently seeing are unprecedented," said Jonathan Block-Verk, President of Promax|BDA. "At this year's Promax|BDA Conference, we are responding directly to these challenges with an extraordinary slate of leaders who are actually deciding the direction the industry will take. This really is the year entertainment professionals can't afford to miss."

Along with the "Media Leaders Summit," Promax|BDA will feature additional speakers, sessions and panels exploring the new and innovative ways in which marketers impact the entertainment industry. Ali Veshi (http://www.cnn.com/CNN/anchors_reporters/velshi.ali.html), Chief Business Correspondent and host of "Your Money" on CNN will host an exclusive session providing specific context and insight into the effects the economy has had on the television and advertising industry.

This year's conference will also initiate crucial conversations about the change in media consumption and consumer habits across the globe. The conference theme is "Leading the New Economy of Marketing and Design" and the timely agenda will provide insight to top entertainment marketers as they navigate through these difficult economic times.

Additional sessions will include "Moving Forward in a Backward Economy," which will discuss the challenges of the job search process within the industry, and will provide tips for securing interviews in this grueling job market. The session will feature Nabil Kazi, VP ABC Entertainment Marketing, Steve Spector, Partner at ML Search and Ray Schneider, Recruiting Director of Comcast, among others.

Promax|BDA's Conference (http://www.promaxbda.org/events.asp?n=na09) is the world's largest annual entertainment marketing, promotion and design event attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agencies, design and emerging media. Through sessions, panels, exhibits, screenings and networking Promax|BDA brings together the world's leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design. This year's conference takes place from June 16 - 18 at the Hilton New York.

For conference updates, speaker information and exclusive discounts and promotions, follow Promax|BDA on Twitter at twitter.com/promaxbdaMi6 (http://twitter.com/promaxbdami6).

About Promax|BDA:

Promax|BDA is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

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